the hanger valet
The Hanger Valet is a business of unique and functional daily organizational tools that will help customers discover calm and seamless mornings, travel, and daily organization. THV branding appeals to moms (and traveling adults) that favor order, want to be more efficient in the morning, and see how small do ahead habits can make a big impact on the day ahead. The primary logo & branding was created with the intention to provide a brand identity to showcase clean, simple, organization, and completeness to women that favor autonomy to start their day. The logo is complemented by clean and modern typography and a simple color palette.
In addition, creative direction + styling was provided in the photo shoot of the products.
PROJECT SCOPE:
branding ✦ creative direction ✦ brand strategy ✦ photo styling
