spice alley

Spice Alley is an online e-commerce shop for kitchen spices, herbs, and aromatic seeds, based in Cleveland, Ohio. Their mission is to inspire at-home cooks to explore flavor more fully. They aim to make each customer’s spice rack a little more colorful while transforming the dinner table into a place of wonder, discovery, and joy.

After diving into the brief I gained great insight into the brand’s core values and wanted to create a brand that felt fresh, colorful, and flavorful. While working closely with the owner, Chrissy Pearl, I built out packaging designs to take the experience of using spices in the kitchen to the next level.

PROJECT SCOPE:
branding ✦ packaging ✦ web design ✦ brand strategy