What’s your brand strategy type?
FIRST THINGS FIRST… WHAT IS BRAND STRATEGY?
A plan to reach a series of goals that result in identification and preference of your brand by your ideal client.
WHY IS IT IMPORTANT FOR YOUR BRAND?
An effective brand strategy helps you cultivate a strong brand. It defines who you are as a business, and focuses your long-term goals.
Have you ever found yourself lost and confused about what kind of brand you want to build? Do you struggle with your brand strategy? Here’s a few ways to get on the right track, and that’s to first figure out what kind of brand you want to build.
daydream co is an umbrella brand
HERE ARE THE 4 DIFFERENT TYPES
one - personal brand
A personal brand is a brand created through the lens of you and your name. This type of brand revolves around your skills and experiences that enhance your services or product.
Attributes:
• Exploring YOU
• ”I”
• Intimate
• Connection/visual
Ideal For:
Coaches, freelancers, service-based business owners, consultants
two - business brand
A business brand is a brand created through the lens of a team based mission. This type of brand revolves around assisting their ideal client with multiple areas of their field and can support a large clientele. This brand ideally has team members, a company mission and values.
A business brand is a brand created through the lens of a team based mission. This type of brand revolves around assisting their ideal client with multiple areas and can support a large clientele. This brand ideally has team members, a company mission and values.
Attributes:
• Exploring your team
• "we"
• Scalable/supportive
• Multiple talents/vision
Ideal For:
Agencies, product + mission based companies who have or want to build a team
three - lifestyle brand
A lifestyle brand is created through the lens of one’s life and aspirations. This type of brand revolves around someones inspiration, way of life, and goals that contribute to people’s influence in their life.
Attributes:
• Exploring your life
• "me"
• Sharable
• Lifestyle content
Ideal For:
Bloggers, youtubers, content creators, influencers
four - umbrella brand
An umbrella brand is a brand created through the lens of a single brand name for its multiple products or services. This type of brand revolves around a multi-layered mission that explores different passions.
Attributes:
• Exploring your multi-passions
• "we or I"
• Multi-passionate/dimensional/transformational
• Diverse offerings
Ideal For:
The multi-passionate and serial entrepreneur